The success of any business revolves around the establishment of its Brand name. Branding begins with choosing the apt name for your business, designing the best-suited logo, providing most excellent service possible, giving a unique customer experience and advertising in all possible platforms. To summarize, branding is principally how the customers perceive your business. Once, you have established your brand in the market – how do you protect it? How do you make sure that there are no copycats?
Look4Expert have analysed the market and come up with a few steps that can save you from all the hassle. Follow the below steps and the support of Look4Expert team, your Brand will be unbeatable.
Name and Domain
When searching for a right name for your business, you need to focus on two aspects. Firstly, your business name should be simple and much relate to the ultimate aim of your organization. Secondly, the-state-of-the-art weaponry in advertising is the Internet which has no geometrical boundaries and spreads globally. You need to choose your business name in such way that the domain name should also be the same. The availability of the domain name online is the critical factor here. Recommendations from Google can also be used which mention that the business name should generally have 5-6 characters.
The second most important step in securing your brand according to Look4Expert is by registering your business. Although this is a step which many think is applicable later, our Look4Expert team believe otherwise. Whether you are a startup, Start One Person Company, private limited company, or any other kind of company, company registration is vital.
Copyrights and Patents
Look4Expert guys stress on Copyrights for everything. An image, an advert, a musical, a blog, or an article – anything and everything are safe as long as it is copyrighted. Using Google Alerts can also help reduce the potential copying of any information. If your company has its own product, it is essential to apply for a patent. This gives you the right to share the product only when you want. Patents are not for life, so it is helpful even if at a later stage you want to change your mind about sharing.
The next most important step is to trademark your brand. This protects your name, logo, symbol, words and anything that distinguishes you from everyone else. Look4Expert are top of the game team for Trademark Registration India and for Online Trademark Registration. So, if you are a company with a slightly tight budget, the best advice would be to follow Look4Expert.
Claim and monitor your brand online
It is needless to say anything about the importance of social media marketing. Your brand needs to be claimed by you in all social media sites. This gives exposure and reputation like wildfire. This is the fastest and the most effective method of advertising your brand. Facebook, Twitter, Pinterest, LinkedIn and everywhere else, you claim your brand name at the earliest.
There are many steps which help you in protecting your brand. Look4Expert are a team of professionals who understand the need for discretion as well as intensity. The requirement depends upon the organization and the market condition. A final word from our experts is that you have to make sure that everyone linked to your business – customer and employees, understand the value of your brand. They would then feel distinctive and proud to be associated with the BRAND.